Alexander SchroederDirector of Product DesignHello, I’m Alexander Schroeder
Bringing together product strategy, personalization, growth, and AI to create experiences that feel simple, distinctive, and built to scale.
Featured projects
Pluto TV · Growth EngineA strategic re-architecture of the design organization and the growth surfaces it owns — turning content, data, and user intent into compounding viewership.
+8.3% YoY viewing hours
View the case study→
Pluto TV · OnboardingLed design on a taste-aware onboarding experience that learns intent in the first minutes and routes viewers straight to content they'll finish.
9% → 50%+ registered TVMs
View the case study→
Pluto TV · AcquisitionDesigned a flexible, componentized front door from the ground up — one system powering campaigns, markets, and experiments without a redesign each time.
7M → 33M addressable audience
View the case study→
Pluto TV · Discord · Social viewingDesigned an interactive Pluto TV experience that turns short-form discovery into a collaborative voting game, guiding Discord communities toward long-form viewing.
Interactive prototype
View the prototype→Earlier work
Surkus / Amazing Brands
Empowered local businesses through rich storytelling, direct customer engagement, unique rewards, and a cashback ecosystem.
View the Amaze case study→
Startup · Research
The anatomy of a customer journey map: the pain points uncovered post-launch and the opportunities that surfaced to improve the product.
Watch the video→
Selected career work
Projects spanning product design, strategy, and innovation — the experiences that shaped how I build products, collaborate with teams, and create meaningful user and business impact.
View the case study→Selected impact
+8.3%
YoY growth in total viewing hours (16% in Q4)
+26%
Home engagement; 2.2x higher watch starts
50%+
Registered user TVMs, scaled from 9% (57% at scale)
33M
Addressable audience, expanded from 7M users
Scaled growth across streaming, subscription, and fan engagement platforms serving millions globally.
Leadership
AI-enhanced design leadership
Experience
14+ years leading teams to design and build innovative, widely successful products using design thinking, lean UX, and agile methodologies.
Director of Product Design
Led the design and user research efforts behind high-impact customer experiences for one of the world's leading streaming television services.
Director of Product Design
Led the creation of a platform empowering local businesses through rich storytelling, direct customer engagement, unique rewards, and a cashback ecosystem.
B2B TM1 Sales platform
Drove the design of key features supporting large-scale event operations.
Product Design
Designed user experiences for a new subscription model across all product verticals and helped shape the strategy for the brand's content platform.
Product Design Lead
Incubated and launched startups from the ground up, leading multidisciplinary teams building innovative, user-centric solutions for Fortune 500 clients.
Design Lead
Launched three major iterations of the NFL Mobile app, enhancing fan engagement across digital channels.