Hello, I’m Alexander Schroeder. I’m a product design director focused on creating user experiences that are engaging & impactful.
How & Why
I do this by comprehending human needs and behavior through observation, user-testing and data. I also like to think out-of-the-box and ideate in a group setting to generate concepts collaboratively. That way my team and I can provide a variety of customers with the specific digital tools they need to be better, do better or understand things better.
Work & Resume
You can view a few key case studies in my portfolio by downloading this pdf.
I can present a live animated keynote in person or over zoom.
My resume is available here.
My CV
I have been an instrumental leader at tech startups, design agencies and enterprise design departments for over 18 years. I’m currently a Director of Product Design at Amazing Brands/Surkus Inc. spear-heading a project focused on supporting local businesses through rich storytelling, direct customer connections, unique rewards and a cashback eco-system. Before this I was responsible for design of a variety of TM1 Sales app features (B2B platform) for Ticketmaster. Before that I worked on creating user experiences for a new subscription model across all product verticals and strategized the content site at Dollar Shave Club. Before that I was a Product Design Lead at BCG Digital Ventures incubating and building startups from scratch and leading teams into creating innovative experiences for fortune 500 clients. I’ve also led the design efforts at NFL Digital Media, launching 3 successful iterations of the NFL Mobile app.
10+ years experience leading teams to design and build innovative and widely successful products utilizing design thinking, lean UX and agile methodologies
A command of UX, CX, UI design systems, interaction, prototyping, user-testing, buildout and cross-disciplinary design sprint collaboration
Advanced expertise in mobile design, adaptive websites, performance software, service design, e-commerce, connected devices, new media and motion graphics
A few projects.
See how I designed a discovery platform for local businesses
Take a look at ‘Surkus Local‘ the beta app for iOS of the soon to be launched Amaze app. Download the app.
See the Amaze app Case Study.
See how I utilized the customer journey map to iterate and pivot on a product for a startup
See the anatomy of a customer journey map, the pain points uncovered post-launch and the opportunities that surfaced to help us improve the product.
Watch the video.
See how I created a fair rating system for waiter service at restaurants
Have you ever wished you had a way to rate restaurant service constructively (…so that the service actually improves)? I created an application and wireframes for the concept here.
View the case study.
A little about me
I enjoy cooking, bbqing, artsy stuff, learning about new tech, reading any good book I can get my hands on, collecting music, mixing records, friends, family life, coaching my toddler’s soccer team, hiking, traveling, camping, meditating, boxing, a little yoga and some MTB bike riding.